LONDON.- Christie’s announced Multiplied – an exciting new fair in the field of contemporary art. The fair will be held during the week of the Frieze Art Fair, 15-18th October, providing a platform to promote emerging talent in two and three-dimensional contemporary editions. Christie’s has invited over thirty of the most exciting galleries to showcase a selection of the most challenging, cutting-edge work being produced today. Exhibiting a wide range of publishers under one roof, Christie’s aim to help them promote their businesses and the artistic talent that they support.

The idea for the fair came about when Richard Lloyd, International Head of Christie’s Print department, attended the Editions and Artist's Book Fair in New York last winter: “I was inspired to stage something similar in London and help to create a buzz and a platform for the very best in contemporary publishing. Everyone benefits from a vibrant arts scene, and giving galleries an opportunity to promote themselves and their artists is our way of putting something back”. He added that Christie's are not taking any percentage of the sales; stands are very competitively priced and entry to the fair is free. “Since the October Contemporary art sale moved to Christie's King Street, there was space in South Kensington during one of the most important weeks in the calendar. It was just too good to miss.”

Contemporary publishers and gallerists representing established artists such as Damien Hirst and Tracey Emin will exhibit alongside many as yet unknown and emerging talents, providing collectors with a unique opportunity to discover a work by 'the next big thing' and perhaps make a lucrative investment at the same time.

Nic McElhatton, Chairman of Christie’s South Kensington is very excited about the fair, commenting, “Following the major refurbishment of our South Kensington salerooms in 2007 we now have an exceptional exhibition space within this cultural hub of the City. This enhancement has not only enabled us to present a much improved service to our clients through our core business as auctioneers but also to participate in and stage other exciting projects. The Multiplied Contemporary Editions Fair in October will use this space to provide a platform for artists and their publishers in this very important week for the art market.”