LOS ANGELES, CA.- Chosen for its vibrancy, allure, and burgeoning art scene, Los Angeles will soon play host to the Affordable Art Fair, an event that seamlessly fuses art, quality, education, and entertainment. Founded twelve years ago by Will Ramsay, the Affordable Art Fair is an unrivaled international phenomenon; with fairs held annually in ten locations around the world. Presenting contemporary art priced from $100 - $10,000, with three quarters of the work under $5,000, the Affordable Art Fair will present original, contemporary works to entice the entire L.A. community.

After the NYC debut in 2001, the Affordable Art Fair has been limited to an east coast audience; however, in 2012, Angelenos will be able to experience the fun and unparalleled art fair for the first time—right in the ir own city. The Los Angeles art community epitomizes what the Affordable Art Fair brand is all about: a unique blend of quality work, accessibility, and openness.

L.A. is home to a wide array of notable visual, the atrical, cinematic, and performing artists. This community of creative individuals is enthusiastic about the city’s growing cultural prominence. With the plentiful amount of fine art collectors, dealers, donors, curators, and professionals in the area, Los Angeles is one of the most vivacious and up-and-coming art cities in the country and world – and one that the Affordable Art Fair is thrilled to join.

“We are excited to finally introduce the Affordable Art Fair to the west coast, and I can’t think of a better city to launch in than Los Angeles ,” says Judith Pineiro, Director of the Affordable Art Fair US. “We believe that our diverse appeal will attract Los Angeles residents to the Fair, and that the y will respond both positively and ardently to our incomparable collection of amazing art at affordable prices.”

The inaugural Affordable Art Fair in Los Angeles will be at L.A. LIVE at the Event Deck from January 18 – 22, 2012. An ideal venue for the Fair, L.A. LIVE is an entertainment mecca located in the heart of Downtown Los Angeles, steps away from the Staples Center , Nokia Theater, and Convention Center. This bustling area of L.A. welcomes the opening of new galleries, restaurant, and boutiques on a weekly basis. The Affordable Art Fair will take place under a tented 42,000 square foot space, which will create a lively yet relaxed environment.

Dedicated to supporting new art collectors and engaging curious visitors, the Affordable Art Fair also incorporates educational and interactive programming into the event.

As such, the Fair will welcome ArtStar.com, whom will lead informative but informal talks on buying art, caring for a collection, and more.

The Recent Graduates Exhibition curated by L.A. based art advisor Melanie Edmunds, will highlight emerging unrepresented artists that have recently completed the ir MFA or BFA. Also joining the Affordable Art Fair L.A. with exciting demonstrations by master printmakers is Edition One Hundred. The Affordable Art Fair’s LittleCollector Lounge will have programming curated by LittleCollector.com and aimed at the youngest members of the family, giving the m a chance to participate and learn directly from a real life artist.