AMSTERDAM.- A month before the start of Unseen, the exhibition that will be on display during the photography fair has been revealed: Fashion! A Selection of Photographs from the Camera Work Collection. This group exhibition will give a survey of nine decades of fashion photography, including works by Richard Avedon, Horst P. Horst, Steven Klein, Helmut Newton, Irving Penn, Paolo Roversi and Edward Steichen. This special selection was compiled from the collection of Camera Work. Camera Work owns one of the world’s largest collections of photographic works and books.

The works on display vary from Edward Steichen's classical compositions, the experimental work of Man Ray and the controversial photos of Helmut Newton to the contemporary fashion photography of Steven Klein. More than any other discipline, fashion photography is able to document the spirit of its times: it shows in a vivid and accessible way the dreams and aspirations of past generations.

Unseen, a joint venture by Foam (Fotografiemuseum Amsterdam), Platform A (centre for innovative cultural entrepreneurship) and Vandejong (branding agency), has enlisted over fifty international galleries for its inaugural edition. Each gallery will present work not previously shown or new work by well-known photographers.

The exhibition Fashion! A Selection of Photographs from the Camera Work Collection is part of Unseen. Thanks to the ‘Blockbusterfonds’, a new private fund with the aim of financing large cultural events and initiatives in the Netherlands, Unseen has been able to invest in an exceptional and high-level accompanying fringe programme, which includes this exhibition.

Fashion! A Selection of Photographs from the Camera Work Collection can be seen from the 20th until the 23rd of September 2012, in the Zuiveringshal at the Westergasfabriek complex in Amsterdam.